Justin Metcalf

Shaping the Future of Coffee Across ASEAN & Beyond

World Barista Judge. Director of Education – ASEAN Coffee Federation.
Bridging farmers, flavour, and global markets

Current Focus

Bodacious Coffee (Melbourne)
Specialty roasting, wholesale, and brand-led coffee solutions
ASEAN Coffee Institute & Federation
Driving education, flavour language (ACAP), and regional alignment
Direct Trade & Origin Projects
Bali (Belanith), Sarawak, and emerging Southeast Asian coffees
Advisory & Industry Development
Supporting businesses, governments, and partners across the region
“The future of coffee will not be defined by where it is grown, but by how well we understand it — and how effectively we work together across borders, cultures, and markets.”